Keep in mind when negotiating that you’re not just offering content but access to your audience-a potentially large reach on one of the most popular social media platforms around-and usage rights. Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these. Typically these influencer deals involve the creation of content- Instagram ads, a post, a video, or a Story-and will sometimes include permission for the brand to use this content on their own site or in an ad. Deciding how much and how to get paid for Instagram posts as an influencer It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with. Source: it’s not just the follower count and reach of your Instagram account that brands want-it’s your audience’s trust and engagement with high-quality content. Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts and Stories that help get the word out about their products. To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.

The term “ Instagram influencer” gets thrown around a lot these days.Īn influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online. So let’s start with the most common approach for how to monetize Instagram: partnering with brands as an influencer. The beauty here is that chasing one revenue stream doesn’t necessarily rule out another. While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 can learn how to make money on Instagram.ĭepending on your unique brand of Instagram content, your target audience, and your level of commitment, you can use the following tactics for how to get paid on Instagram: Check out our tips on how to get more followers on Instagram. Naturally, the more engaged followers you have, the better.

Whether you're verified on Instagram or not.

How engaged your followers are (100K fake followers won’t amount to much).

What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags).

The long answer depends on factors that range from: If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is “not as many as you think.” How many Instagram followers do you need to make money?

How to earn income from Instagram and beyond.

How many Instagram followers do you need to make money?.

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